Richwell Group



Delivering quality products to promote the happiness of families

A corporate advertisement featuring Goodyear tires, trucks, and families, with logos of Goodyear, Mattel, Disney, and Richwell, emphasizing trust, global partnership, and bringing joy to children.

From our beginnings in 1980 as a distributor of Goodyear tires, Richwell has grown into a trusted partner for global brands, reaching consumers nationwide and bringing delight to children and families.

FILA logo with blue stylized letters and a tagline 'Heritage Innovator' underneath.


Our Divisions

We bring iconic brands into the lives of families, creating joyful experiences for every stage of life.

We help advance the future of sustainable mobility
through BYD electric vehicles and Goodyear tires.

We connect products and consumers through engaging retail experiences that inspire discovery and delight.

Careers at Richwell

Large indoor gathering with many people smiling and raising their hands, under a ceiling decorated with draped fabric and chandeliers, colorful bunting hanging across the space.

Join a dynamic organization where people, ideas, and innovation come together. We offer meaningful opportunities to learn, grow, and build a rewarding career while making a positive impact on the customers and communities we serve.

Consumer Products

A smiling young girl with long dark hair wearing a blue Barbie-themed t-shirt, pink shorts, and white sneakers with pink stripes, holding a colorful Barbie backpack and a matching small pouch.
A tabletop racing game with miniature cars on orange and white striped lanes, surrounded by people at an event.